This quote from William Skakespeare sums up the whole realm of domain names. It is much easier to search for "ROSE" online than typing ...the woody perennial of the genus Rosa, within the family Rosaceae.  Obviously, having the domain name rose.com would be better than having woodyperennialrosaceae.com - which, though nice, is a little less elegant... and not as easy to market. Having a memorable, easy name makes a huge difference.

Friday, August 24, 2018

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